From Humble Beginnings to over a Decade of FMCG EXPERIENCE

Logico was established on 1 October 2003. In its infancy Logico employed staff consisting of two sales reps, three administration staff, two drivers and 24 merchandisers. Within a decade Logico are now the largest FMCG service provider in the Swaziland market employing 372+ staff.

A Turnkey Service Provider

  • Sales & Merchandising
  • Sales Reporting
  • PRI & SEC Distribution
  • Reverse Logistics
  • Key Accounts & Debtors
  • Trade Surveys & Intel
  • Promotions/Activations
  • Warehousing



Trust, Honesty, Ethics, Diversity


Efficiency, Effectiveness, Supremacy


Respect, Equality, Sincerity, Opportunity


Dedication, Commitment, Enthousiasm


Wellness, Education, Eco-Friendly


Evolution, Pioneering, Forward Thinking

To be proud, progressive & passionate people delivering value to all stakeholders through innovation, people empowerment and effective management systems.

To be the preferred and most trusted regional FMCG brand, delivering value-driven service excellence in Swaziland and surrounding areas.

The Successs of any Business lies in the Dedication of its Staff

Logico implements continuous training at all levels and clients are encouraged to participate in our training programmes. This ensures that we are up to date at all times and guarantees that the best sales and merchandising practices are being maintained.

Our directors have over 54 years combined industry experience with a solid reputation for excellent service delivery and professionalism. The duration and quality of the relationships built over this time gives Logico the edge when introducing new brands to the market.